Chris Hand even designed scenarios and devices for such randomly named objects. One was meant for people living in boring towns. It’s a little object that sends you a small electro-shock each time you arrive at a certain location. By passing repeatidly by that point, a pavlovian conditioning takes place and after some time users won’t need the device anymore, their heart will start beating as they come near the location and the boring city will be filled by as much thrill-generating places as they wish.
